With Kino.dk, Nordisk Film leads the way to a place saturated with a feeling for the cinema as well as making it inspiring and easy to read about movies, choose movies and, not least, view movies.
The name of the new film site is a conscious combination of old and new. “Kino” is an old Danish word signifying cinema and movies, and is associated with the ambiance of the movie theater and great movie experiences. The appendix “.dk” signifies the internet, present time and accessibility. Put together, the term creates a new dynamic that symbolizes movie experiences that begin on the web. The name is easy to say and remember, and is perceived equally well among young and old.
The site is to become leading in Denmark with ticket sales for all Danish cinemas, as well as DVD sales and VoD (video-on-demand = digital film rental). Also, kino.dk will report the news from the world of movies and feature information about older movies. Finally, the site wants to involve the users and creates a network by inviting users to perform movie rating, quizzes, and discussion forums.
