20.01.2004
Egmont joint owner of Pinkfloor
Egmont joint owner of Pinkfloor
12 to 18-year-old girls are a neglected target group for games. Through Nordisk Film, Egmont has invested in Pinkfloor A/S - the company behind the interactive entertainment universe “PowerBabe” and other games. Pinkfloor’s games have attracted 150,000 Danish girl users corresponding to more than half of the target group. Pinkfloor and Egmont are now working together to develop this and other concepts across a range of platforms.
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