Egmont joint owner of Pinkfloor
12 to 18-year-old girls are a neglected target group for games. Through Nordisk Film, Egmont has invested in Pinkfloor A/S - the company behind the interactive entertainment universe “PowerBabe” and other games. Pinkfloor’s games have attracted 150,000 Danish girl users corresponding to more than half of the target group. Pinkfloor and Egmont are now working together to develop this and other concepts across a range of platforms.
Egmont joint owner of Pinkfloor
12 to 18-year-old girls are a neglected target group for games. Through Nordisk Film, Egmont has invested in Pinkfloor A/S - the company behind the interactive entertainment universe “PowerBabe” and other games. Pinkfloor’s games have attracted 150,000 Danish girl users corresponding to more than half of the target group. Pinkfloor and Egmont are now working together to develop this and other concepts across a range of platforms.
The ambition is to create a new means of providing teenage girls with a wider range of easily accessible electronic entertainment. Activities include producing a playable demo of a "PowerBabe” game for PlayStation, which can be presented to international game publishers. Nordisk Film TV Production is also working with Pinkfloor on a game show pilot.
”Nordisk Film wants to act as a hothouse for promising Nordic game development companies. The “PowerBabe” universe is extremely well suited to PlayStation, and it also has potential in a number of Egmont’s other media”, states Kenneth D. Plummer, Managing Director of Nordisk Film and a member of Egmont Group Management. He adds that developing the “PowerBabe” universe is a long-term project and underlines that expectations are high.
Among other projects Pinkfloor A/S has previously developed a range of international web games, including a game for mobile phone makers Motorola, which was launched in 12 countries. Camilla Lyngbo Hjort, managing director of Pinkfloor:
”At Pinkfloor, we love working with our target group, and all our products are based on the challenges faced by all teenage girls in their everyday life. Teenage girls have been completely neglected by the games industry, and this deal with Egmont/Nordisk Film provides us with an excellent opportunity to realise our vision of developing a whole new type of entertainment, tailormade for teenage girls. Egmont is a perfect partner for us across a range of different print and electronic media where “PowerBabe” has potential”.
