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Allan Hansen named new managing director of Nordisk Film

Effective as of today Allan Hansen (42) has been appointed managing director of Nordisk Film.

Allan Hansen has been appointed new managing director of Nordisk Film to replace Michael Ritto, who is leaving the company of his own accord. After taking a round-the-world trip with his family, Ritto plans to devote himself to the music and entertainment company MBO Group, which he co-owns with Egmont.

Effective as of today Allan Hansen (42) has been appointed managing director of Nordisk Film. After his start at Nordisk Film in 1989, Allan Hansen has held various positions over the years including general manager of Egmont Film and head of Nordisk Film's games business unit (including PlayStation). In recent years, Allan Hansen has been responsible for Nordisk Film's film and games business unit, which purchases, co-produces, markets and sells games and films to movie theaters, TV stations and retail outlets – a successful business unit generating revenue in excess of DKK 2 billion.

"Allan Hansen has played a key management role at Nordisk Film for many years. Having run a large and successful part of Nordisk Film, he is a natural candidate to take over full responsibility for Nordisk Film after Michael Ritto's departure," says Steffen Kragh, President and CEO of Egmont, which owns Nordisk Film.

Allan Hansen is looking forward to the new challenge.
"Today Nordisk Film is a modern media house that commands a strong position throughout the Nordic region. Together with our team of talented employees, I am looking forward to continuing the work of creating and telling good stories for electronic media platforms," says Allan Hansen.

Michael Ritto has been Nordisk Film's managing director since the beginning of 2006. During this period, the company's earnings have grown and a number of partnerships with Nordic film producers have been developed.

"I value our collaboration with Michael Ritto and the development he has driven at Nordisk Film. Michael has established a framework for a content-based strategy that has enabled Nordisk Film to build partnerships with numerous film companies in the Nordic region, and he has also worked hard to position Nordisk Film in the broadest sense of the word. I am looking forward to continuing my cooperation with Michael through our jointly owned company MBO Group," comments Steffen Kragh.

Michael Ritto is pleased with the choice of Allan Hansen as his successor.
"The past few years have been an exciting and challenging period for Nordisk Film. I am gratified to have helped improve the company's earnings and define a clear strategy I know the company will continue to refine. I want to focus more on creative business development in the future and will continue my cooperation with Egmont as co-owner of MBO. I have worked closely with Allan Hansen since 2006. He has played a key role in shaping Nordisk Film's strategic direction, and I am delighted that he can continue the work we have started. He is the perfect candidate for the job," Michael Ritto affirms as he prepares for his round-the-world trip with his family.