Nordisk Film creates gaming-unit

With the creation of the unit Nordisk Film Games, Egmont-owned Nordisk Film is closing in on the Nordic gaming market with tens of millions of Euro to back it up. 

Mikkel Weider, an internal candidate who for a number of years have been working with new businesses for Nordisk Film, is appointed managing director, and in the Danish national newspaper Jyllands-Posten he unveils the ambitious plans. 

Within the next two years, Nordisk Film Games will invest in a number of Nordic computer game companies and he expect to make the first investment before year-end. 

“We will invest in a handfull small and middle-sized Nordic computer game companies. The owners and founders will keep the majority-share but we will hold a fair share. Computer games is a good match. We already distribute PlayStation in the Nordic countries and producing games resembles film production. We know how to work with creative talent and commercialise and market a creative product,” Mikkel Weider tells the newspaper. 

Mr. Weider has thoroughly analyzed the Nordic gaming market, had meetings with a variety  of game producers and is now hiring key employees to staff a small and efficient organization. 

“We are focusing on core games. It is bigger process and it demands more meaning less competition and greater user loyalty,” he says. 

Nordisk Film Games is part of Egmont's overall strategy of investing in new areas with high underlying growth. According to Deloitte, the global gaming market will reach a total revenue of 95 billion dollars this year. 

Janos Flösser, former CEO of IO Interactive, is excited, that Egmont and Nordisk Film are entering the gaming industry:

“It is the best news in a very long time,” he tells Jyllands-Posten.